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Our Creative Process

The Process of Creating a JONATHAN JUSTIN Handbag

The extensive process of creating a Jonathan Justin handbag is extremely well thought-out and flawlessly executed. All Jonathan Justin handbags are held to the highest standards and address the following:
 
1. Resilience and long-lasting durability
2. Client usability and functionality
3. Unique, creative design
 
Creativity derives from Jonathan Justin's mental, physical and spiritual inspiration which ignites the drawing process. Seeking out the best colors that compliment his design vision and deciding which silhouettes and contours make sense, below is an example of the initial creation process.
 
The initial configuration unfolds over several months as color placement then plays a role in filling in the blanks. By listening to our customer, we continually gain insight and understanding for the ever evolving market, which is the deciding factor when selecting color palettes. Below is an example of how we choose the right colors for our handbags.
 
Selecting our unique materials provides the biggest challenge as it not only determines the reputation of the handbag but also its longevity. We are vigilant when choosing the highest quality leather to ensure ultimate exterior durability for our clients before turning our attention to the interior and our signature suede lining
 
All Jonathan Justin Handbags are created to honor an important individual that has provided invaluable inspiration. It's this influence that continues to fuel the fire and desire to conceptualize and create such luxurious handmade accessories.
 
 After this has been configured, which takes a couple months, the color placement plays a role in filling in the blanks. The chosen shade of the handbag has to speak to what consumers. By listening and gaining an understanding for the market, the colors get chosen for the next handbag. Attached below is a brief example of what we look at to choose the right colors for our handbags:
Picking the materials for our next handbag is probably the hardest part because it determines the reputation of the handbag and how long it will last. We make sure to choose the highest quality leather that will be most durable for clients, which isthen finished with our signature suede lining
Primarily all handbags created have a meaning behind then and are usually named after an important individual in his life that gives some sort of inspiration behind the product’s production. After the handmade process in creating our handbags is done and have been put together, we present you with a Jonathan Justin handbag!

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